Why A Website Presence Is Important?

Having a Website Presence, it allow customers and/or visitors to find your site. When customers or visitors visit your site, they can find information about products or services that will benefit them. Website Presence is a way to show your visitors and customers that you have something they can use or need. It also provide them with many answers to their questions about a certain product, service or information.  A website presence can be used for many reasons, such as, e-commerce, resources, academic, researching, entrepreneur, small business, large business, international business and other related information. Also, companies can provides online tools that customers can use to post reviews on products, services, and customer service.  You can also use website to communicate with customers and to ask them how you can improve your services or better serve them. "Looking at the business side, organizations can look at these reviews and other communications as free market research.  They can see where they are failing, where they are doing well, and what problems are consistently being reported to customer service.  This information can then be used to strengthen products/services where they are needed," and "Lastly, online platforms can be used to help put out fires quicker and more effectively.  Negative messages can spread like a wildfire online.  Online tools give firms the ability to act on negative comments in real time helping to turn a bad situation around with little effect on the overall brand reputation," (source).