Measurable Goals

It is components that can be measure. Measurable Goalsare, such as, amount of time on a project, competition, identify, price and benefits of the goal, planning, analyzing, diversity, qualitative (value) and quantitative method (measurable), Specific (5 Ws), Achievable, Relevant (mission) and Time-bound (due date). In addition, I believe that measurable goals are the quantity of determinate the amount of time it would take to achieve the objectives. From my experience, the objectives need a plan to work on a specific purpose. In my opinion, goals need to be researched for accurate measurement. In addition, I believe diverse objectives are achieved.  Moreover, I believe that competition strategy is necessary in marketing. Furthermore, I believe that the Porter’s 5 forces must be used in marketing, (Investopedia, 2014). The Porter’s 5 Forces are such as, Competition in the industry
Potential of new entrants into industry, Power of suppliers, Power of customers and Threat of substitute products (Investopedia, 2014). Today, “internet has become clear that the Internet and the Web have become integral and indispensable tools of the marketing manager” (Winer, S. R. and Dhar, R., 2011). In addition, it is important to “know the exact and tangible result from your efforts” (Rouillard, L., 2009). It is necessary to “know the kind of effort and measurements related to the goal” (Rouillard, L. (2009). Therefore, it is suggested that you “identify, price and know the benefit of goal” (Rouillard, L. (2009). The cloud of the “goal is knowing the elements, planning analyzing” (Rouillard, L. (2009).  “The elements are the methods and/or systems used in planning a goal” (Rouillard, L. (2009).  An achievable goal, to become successful in planning a goal answers the question, “What do I expect the outcome of my (our) actions to be?” In most cases you want to express this outcome with an action verb. For example: I want to reduce operating expense in my department from 2% of sales to 1.5%” (Rouillard, L. (2009).  The next element answers the question to the measurable outcome “How will I know when I’ve reached the outcome?” or “What are the signs I need to see so that I know I’ve reached the goal?” The situation surrounding the outcome has to include things you can use to determine that you’ve reached the goal simple, identifiable signs of success. For example: The operating expense was 2% in June, 1.9% in July, and now 1.65% in August. The expenses are heading in the right direction” (Rouillard, L. (2009).  Then, it is “a specific date and time by which to accomplish the goal and this element answers, “When do I want to complete the goal?” It is “an essential to specify the exact date and time by which you want to have accomplished your goal. For example:  Reduce business expenses not to exceed 1.5% of total sales for this calendar year” (Rouillard, L. (2009).  In addition, “A maximum cost (money, time, and resources) and this element answers, “What is the maximum cost in money, time, and resources that I’ll allow myself in order to achieve this goal?” The cost and resource constraint forces you to place a financial value on the outcome. For example: This reduction in operating expense will be achieved with the current measurements and without lowering existing service standards. These elements help to clarify our definition of a goal: A specific and measurable outcome to be achieved within a specified time and under specific cost constraints” (Rouillard, L. (2009).  According to Juon, C., Greiling, D. and Buerkle, C., (2012), “Use business analysis to define your KPI measures and goals.” The goal is to identify, track and measure what works and what does not (Juon, C., Greiling, D. and Buerkle, C., (2012). The goal is repeatable sales. (Juon, C., Greiling, D. and Buerkle, C., (2012). In a “Business Analysis, it is important to define your KPI Benchmarks and Goals” (Juon, C., Greiling, D. and Buerkle, C., (2012). It is also important to have a “basis for comparison” (Juon, C., Greiling, D. and Buerkle, C., (2012). Also, it is suggested that answer the question “Do you report trends before and after a change in your web infrastructure? Do you focus week over week, month over month, year over year? Moreover, “designing your KPIs, it is important to consider the following:”

“• Seasonality in your business determines what values to use as benchmarks.”

“• In a highly seasonal business, such education, real estate, or retail,”

“Conducting metrics month over month will cause a fair bit of spin” Juon, C., Greiling, D. and Buerkle, C., (2012). For example, “If August is a peak month and September is a valley, comparing month over month trends is less useful than looking at the same time the previous year (Juon, C., Greiling, D. and Buerkle, C., (2012). Next, employees must align with the organizational culture (Ryan, 2012). The employees carry out the belief and behaviors of the company (Investopedia, (2014). Managers train employee to carry out the management interact and handle outside business transactions Investopedia. (2014). In addition, “Often corporate culture is implied, not expressly defined, and develops organically over time from the cumulative traits of the people the company hires Investopedia” (2014). Moreover “A company's culture will be reflected in its dress code, business hours, office setup, employee benefits, turnover, hiring decisions, and treatment of clients, client satisfaction and every other aspect of operations Investopedia” (2014). Furthermore, “I usually try to set 4 -6 specific goals every year. Goals need to be tied to specific outcomes. Below is an example of a non-measurable goal, as well as, an example of a goal that is measurable, (Ryan, 2012).”

Now, it is important to discuss the goals and understand their meaning as follows:

1.      Specific

In is important to use the five’ ws such as who, what, when, where and why in the goal objectives” (Ryan, 2012). Also, it is important to have a “timeframe for completion” (Ryan, 2012). It is recommended that “action verbs are use, such as, create, design, develop and other related action verbs” (Ryan, 2012).

2.      Measurable

It is important to “create a qualitative and quantitative method” (Ryan, 2012).

The “qualitative method is that related to the quality of the products or services” (Ryan, 2012). In quantitative method, it is related to cost and time management (Ryan, 2012). In addition, “time management is planning and controlling hours in a day” (Psychology Today, 2014). For example, skills involved in managing your time include planning for the future, setting goals, prioritizing tasks, and monitoring where your time actually goes” (Psychology Today, 2014). Qualitative research market research that usually involves small samples of customers and produces information that by itself does not directly lead to decisions but is valuable as an input for further research” Winer, S. R. and Dhar, R. (2011).

3.      Achievable

Employees are trained to control and influence the objectives given to them (Ryan, 2012). Resources are provided to meet the objectives (Ryan, 2012). To reach a goal it is important to influence, control and have resources and employees aligning with organizational culture” (Ryan, 2012).

4.      Relevant

The “mission” is important (Ryan, 2012). It provides “information on the organizational goals” (Ryan, 2012). For example, Walmart's mission statement is, “We save people money so they can live better” (Neal, N., (n.d.).  In addition, “Develop and implement a diversity recruitment plan that increases the number of diversity candidates by ten percent (Ryan, 2012.

5.      Time-bound

The Goal objectives are to identify a date of completion (Ryan, 2012). It is also important to provide the actions taken to achieve the goal (Ryan, 2012).

1.       “Non-Measurable Goal” (Ryan, 2012)

“Increase website traffic” (Ryan, 2012)

2.      “Measurable Goal” (Ryan, 2012).

“Within 3 months of launching XYZ marketing campaign, increase website traffic by 10% month-over-month, with 75% of that traffic being new visitors and 25% of that traffic being returning visitors” (Ryan, 2012). Goal is an accomplishment, not an activity (Ryan, 2012).  In addition, “Specific programs such as advertising can have objectives in terms that are relevant to the particular activity (e.g., awareness)” (Winer, S. R. and Dhar, R., 2011). Furthermore, “A marketing plan is a written document containing the guidelines for the product’s marketing programs and allocations over the planning period” Winer, S. R. and Dhar, R., 2011). Moreover, “Advertising decision making has six stages often called the 6M model for communications planning” (Winer, S. R. and Dhar, R., 2011).

1. “Market. Who is the target audience?”  (Winer, S. R. and Dhar, R., 2011).

2. “Mission. What is the goal of advertising?” (Winer, S. R. and Dhar, R., 2011).

3. “Message. What are the specific points of communications?” (Winer, S. R. and Dhar, R., 2011).

4. “Media. Which media vehicles will be used?” (Winer, S. R. and Dhar, R., 2011).

5. “Money. How much is the budget?” (Winer, S. R. and Dhar, R., 2011).

6. “Measurement. How will impact of advertising be measured?”

References

Juon, C., Greiling, D. and Buerkle, C. (2012). Internet Marketing Start to Finish: Drive

Measurable, Repeatable Online Sales with Search Marketing, Usability, CRM, and Analytics, Que Publishing, USA

Investopedia. (2014). Corporate Culture, Retrieved from

 http://www.investopedia.com/terms/c/corporate-culture.asp

Rouillard, L. (2009). Strategy Business Planning, Goals and Goal Setting: Achieve Measurable

            Results (100), Retrieved from AXZO Press

Rouillard, L. (2009). Strategy Business Planning, Goals and Goal Setting: Achieve Measurable

Results (100), Retrieved from http://pn8vx3lh2h.search.serialssolutions.com/?ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info:sid/summon.serialssolutions.com&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft.genre=book&rft.title=Goals+and+Goal+Setting%3A+Achieve+Measurable+Results%2C+Fourth+Edition&rft.au=Rouillard%2C+Larrie+A&rft.date=2009-11-13&rft.pub=Axzo+Press&rft.isbn=9781426018350&rft.externalDocID=9781426018350&paramdict=en-US

Ryan. (2012). How to Write a Marketing Plan for Your Website, Retrieved from

            http://www.instantshift.com/2012/06/13/how-to-write-a-marketing-plan-for-your-

            website/

Neal, N. (n.d.). Mission and Vision Statement, Retrieved from

            http://www.academia.edu/5539927/Mission_and_Vision_Statements

Psychology Today. (2014). Time Management, Retrieved from

 http://www.psychologytoday.com/basics/time-management

Winer, S. R. and Dhar, R. (2011). Marketing Management (Fourth Edition, Chapter 2 and page

37), A strategic Marketing Framework, Retrieved from Pearson, Upper saddle, New Jersey

Winer, S. R. and Dhar, R. (2011). Marketing Management (Fourth Edition, Chapter 1 and page

2) Marketing and the Job of the Marketing Manager, Retrieved from Pearson, Upper saddle, New Jersey

Winer, S. R. and Dhar, R. (2011). Marketing Management (Fourth Edition, Chapter ten and page

291) Communications and Advertising Strategy, Retrieved from Pearson, Upper saddle, New Jersey

Winer, S. R. and Dhar, R. (2011). Marketing Management (Fourth Edition, Chapter 1 and page

            26) Retrieved from Pearson, Upper saddle, New Jersey

Winer, S. R. and Dhar, R. (2011). Marketing Management (Fourth Edition, Chapter three and

            67), Marketing Research, Retrieved from Pearson, Upper saddle, New Jersey

How To Make Internet Marketing Work For You? "Targeting Families"

With the increasing users, the internet is rapidly growing. The swift growth of users on the internet have forced companies to use the internet for advertisements.  The advertisement business is a competitive market.  A Marketer challenges the world of marketing products and services everyday online. Reaching millions of people around the globe, people buy products or services every day.  Moreover, Marketers target potential buyers around the world. Finding the customers, it is a tough job. It is a tough job but somebody has to do it.   It is about customers finding the products or services. Good Marketers know this so they make available products and services so customers find them. In addition, marketers must understand the industry, the marketplaces, and demographics. Understanding the industry, it requires skills and knowledge. It is important to know because certain industries spend more money on advertising than other industries. Knowing the industries that spend more money on advertising, it helps marketers to understand and know what marketing works for what industrial. In addition, the marketplaces have different industry in different areas.  So, it is important to know where to market a product or services in order to increase sales and make a profit. For example, if the product is laundry detergent, the best marketplace to market the product is in an area where there are Laundromats and Dry Cleaners in residential areas. In marketplaces, there are competitions. Having competitive in a certain area, it helps to understand and know price strategies. Plus, it helps to offer better services than competitive.  Understanding demographics, Demographics are the people buying the product or service. Demographics are the age, gender and income level of potential buyers. Knowing the Demographic, it helps make better decision on a product or service. Plus, it helps to know people buying the service. Also, it helps to know the price a product or service is sold. After learning the knowledge that motivates buyers, it is time to distribute. The distribution channels are where products or services are available online. It helps to know where families most interact on the web. A good start is knowing the social media used by most families.  I found some social media. Families use social media click here!