In my opinion, it is important to conduct a research before
you develop a plan. For example, it is important to know statistics, such as,
demographic, geographical locations and product or service industry. For
example, the U.S. Census (n.d.) had reported that “E -commerce shipments
were more than half of all manufacturing shipments as e-commerce shipments were
51.9 percent of all manufacturing shipments in 2012, up from a revised 49.3
percent in 2011.” In addition, U.S. Census provides statistics on industries,
demographics and geographical location. According to U.S. Census (2014) you can use the online
services for “Internet Publishing and Broadcasting and Internet Usage.” From my
experience, it is important to create distribution channels so customers know
where to purchase your product. Prices are also important so I will compare my
prices with my competitor. Plus, I will lower my prices from that of my competitors.
In addition, I will provide a higher quality for the same product or service
from that of my competitors. Moreover, I will compare my plan with my
competitor so to see what works or do not work. Furthermore, I might want to
apply for an acquisition or merge with my competitor.
From experience, internet marketing is having a web presence
online. In addition, internet marketing is marketing your products or services
online. However, the website is the most important marketing tools because it
allows your customers to purchase from your site and build a customer
relationship. It also, helps you to understand the need of your customers and
supply those needs. On the other hand, there are other web presence online that
can link to your website and generate clients and sales. In addition, those web
presences are called social networking, and video sites, and picture sites.
From experience, Facebook, Academia and Google Plus are highly
recommended for their high traffic. Next, there are video sites that also
generate clients and sales for profits. On YouTube,
you can upload videos about your company for advertisements. Vimeo is also
where you can upload videos about your company for advertisement and generate
sales. Moreover, there are picture sites that allow you to upload pictures of
your products or services. For instance, Flickr is a picture sharing site that
you can share pictures of products, or services or company with your customers
and prospects. Moreover, Instagram is a social networking site that allows you
to share your mobile photos and videos. According to Instagram
(2014), you can” take a picture or video, choose a filter to transform its look
and feel, then post to Instagram.”
In my opinion, a professional market researcher is a prestigious
individual. Many valuable customers have respect and admire their skills and
knowledge of marketing plan and research. He or she is cable of developing
innovatively strategic internet marketing concepts. He or she develops new
ideas and apply methods, and develop a game theory uniquely. In addition, she
or he innovates marketing plans. Therefore, she or he innovates a plan that positions
the company in a competitive advantage.
I believe that a marketer innovates innovatively strategic
concepts. Therefore, innovative ideas are concept developers. The concept is a
method. In this matter, concepts are developing methods to develop an
innovative strategy. So, this explains what is an internet marketing and how does
it work? In addition, internet marketing concepts are organized on a plan that
controls the way advertisements are done. This is also a systematic procedure
that uses different techniques for instructions, metrics and classifications.
In instructing buyers, they know where to purchase the product or service 24/7
online. In an article called “The 3 Most Important or Online Marketing Metrics
to Monitor by Kumar, A.J. (2012), it is to conversion rate and
goal completion, Backlink profile, and Visitor engagement. First, “the
conversion rate and goal completion” by Kumar, A.J. (2012), it is about
building your web presence. Building a web presence, it is important to have a
value return (Kumar, A.J., 2012). Therefore, it is important to track
conversion rates (Kumar, A.J., 2012). This is the ratio of website visitors
(Kumar, A.J., 2012). It also calls for an action, such as, signing up for
newsletters or making a purchase (Kumar, A.J., 2012). Kumar, A.J. (2012)
suggests that “free Google Analytics will track everything from website sales
to white paper downloads” (Kumar, A.J., 2012). He also recommended “KISSmetrics
which can track metrics across e-commerce, mobile apps, social games and more
for approximately $29.00 per month” (Kumar, A.J., 2012). Secondly, there is the
Blackline profile (Kumar, A.J., 2012). This is “following Google’s Penguin
algorithm update” (Kumar, A.J., 2012). This provides a clear quality links
pointing at your website matters in terms of SEO (Kumar, A.J., 2012). It is
important to”know your backlink profile because it is a penalty that is risky
by the search engines without ever trying to remedy the situation” (Kumar,
A.J., 2012). It is recommended to use the “Majestic SEO for $49.99 month or
Open Site Explorer for $99.00 a month” (Kumar, A.J. 2012). Thirdly, there are
the visitors (Kumar, A.J., 2012). The visitor engagement allows you to know how
much time the visitor was on your site. From experience, when you purchase a
Yahoo! Webhosting service, it measures your visitors. So, you can know the
pages your visitors are visiting the most and provide and improve services.
