Business Cohesion Theory

It is believe to start from the consciousness. The Creating Business Cohesion Theory is the innovation of products or services by providing a certain amount of activities that are done in a company in unity from a set of ideas that are proven to be true. E.M. Rogers (March 06, 1931 – October 21, 2004) had “originated diffusion of innovations theory.”  The “theory was developed in 1962,” (Boston University School of Public Health, 2013) It is believe that people have the capability “over time adopt a new idea, behavior or product,” (E.M. Rogers, March 6, 1931 – October 21, 2004). Developing a product or service, it has potential sales in “through a specific population or a certain social system E.M. Rogers, March 6, 1931 – October 21, 2004). Products or services can transform the behavior of another (E.M., Rogers, March 06, 1931 – October 21, 2004). Moreover, the idea of selling a product or service is to change the behavior of consumers. Analyzing consumers’ characteristics and their needs, it helps to understand what type of product or service will change the consumer among a population or social system. According to Bayne and Chalmers, “the Conscious Must be Unified that explains the phenomenal states where to be like something” (Stanford Encyclopedia of Philosophy, 2001). This explains the relationships between the product and buyer. The product and buyer must make a coherent whole. Meaning that the company must be well organized and have a logical ability to understand the need of product so that the customer has an easy understanding about the product. Plus, customers must be able to express themselves in a clear way that can be easily understood about the product when they are asked for their feedback on the product or service. In addition, employees must work closely and well together with customers in order to build a relationship with them. Working closely and well together are the expectations that involve the state of cohesion where that a condition is founded among people who are closely united. According to Stanford Encyclopedia of Philosophy. (2001) Bayne and Chalmers believe that “If we recast to make this element explicit, we get a claim of some real intuitive appeal: If A is like something to S and B is like something to S, it must be the case that the combination, A and B, is like something to S. Interestingly, Kant seems to have believed something similar: “[Experiences] can represent something to me only insofar as they belong with all others to one consciousness” (A116). A and B having conjoint phenomenology is exactly what unity consists in, according to Bayne and Chalmers. Put this way, the unity thesis has some real appeal.” In other words, customers must fully agree with the benefits of the product or agree to sign the contract. If agreed, it is considered a way of combining the components in product. The components of the parts are consider the cloud in the products resulting that the products belong together and/or the customer and the product belong together. When selling a product, it is the quality, benefits, cost and need cost of the product or service which connects the customers and the product to be identified as one.  However, the manager is responsible to oversee that there is a combination of the production that constitutes a whole resulting in promoting an undivided and total effect upon the customers so to build a relationship for a repeating customer through the product resulting in creating a singleness of effect and consistency of style and character for the product in order to create repeating customers.

References

Boston University School of Public Health (2013).

Diffusion of Innovation Theory, Retrieved from http://sphweb.bumc.bu.edu/otlt/MPH-Modules/SB/SB721-Models/SB721-Models4.html

Stanford Encyclopedia of Philosophy. (2001).

The Unity of Consciousness, Retrieved from http://plato.stanford.edu/entries/consciousness-unity/#ConMusUni

Bayne, T. (2008). The Unity of Consciousness and the Split-Brain Syndrome, The Journal of Philosophy, 105(6), 277-300